In this short post, I’m going
to talk about the importance of using the My Advertising Pays Income Disclosure
statement in your marketing especially when it comes to income claims. First, I’m going to talk about two types of
income claims and what they are. Second
I’m going to cover why and how you should always reference the Income
Disclosure Statement. Last, I’m going to
reveal how using the My Advertising Pays Income Disclosure separates you from
every other affiliate and brings a more professional feel to your marketing.
What are the two types of
income claims?
The two types of income
claims are explicit and implied.
Explicit income claims are “I made $4,000 last month,” “She earned $100
today,” and “My sponsor earned over $10,000 last month.” These are specifically referencing numbers.
The second type is
implied. Implied income claims can be
vague however phrases like “I was able to quit my job and live off my MAPS
income” or “I paid off my car with my earnings from MAPS” and things that imply
that your profits from MAPS allowed you or anyone else to accomplish tasks
related to having money.
Why reference the income
disclosure and are using income claims bad?
You can use the income claims
as long as you reference the income disclosure statement in close proximity to
your claim and in the same font. Don’t
put the income disclosure at the bottom, in the fine print, or in a different
font. You can make any income claim (as
long as it is true) and include a link to the disclosure statement in close
proximity and you should be safe.
When in doubt, reference the
disclosure statement. This will protect
My Advertising Pays from any regulatory action and keep MAPS around for the
long haul. We need to ensure that all
other affiliates are reference the form in all marketing that includes income
claims to protect our income!
How using income disclosure
separates you?
This separates you from the
hype filled marketers out there. Let’s
face it. Everyone is tired of
exaggerated claims. It’s those
exaggerated claims that attract the S.E.C. and other regulatory agencies to
scrutinize companies. We can have the
best program and income disclosure statement in the world, but if we don’t use
it then it’s useless.
Let’s protect My Advertising
Pays and our incomes by using that statement!
Click here to see the My Advertising Pays Income Statement!
Need more My Advertising Pays
referrals? Then check out our marketing system that’s endorsed by the #1 and #5 guys in MAPS here!
Rob Fraser
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